top of page
Kory Andrieu
I'm a title. Click here to edit me
YES Broadcast Campaign
Client: NYSEG / RGE
Agency: Roberts Communications
Art Director: Rob Warchol
Copywriter: Jill Duff
Creative Director / CW: Kory Andrieu
Video Production: Optic Sky Productions
People don’t expect their utility to be a resource for helping them use less energy. That’s what they’re selling, right? We created a series of TV spots for NYSEG/RGE that highlighted real savings generated by their YES program, revealing the energy company as the partner who made the lower bills possible. The spots featured two recognizable businesses in the community (Rochester and Binghamton), as well as a representative residential example.
bottom of page