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Kory Andrieu
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2012 Xerox Rochester International Jazz Festival
Client: Xerox
Agency: Roberts Communications
Art Director: Scott Loftus
Copywriter: Kory Andrieu
Creative Director: Mark Stone
Photo: Myers Creative
The styles and subgenres of jazz are as numerous and diverse as the music lovers who pack the streets each year for the Xerox Rochester International Jazz Festival. We helped festivalgoers find their jazz with a poster series and collectible cards only available through a scavenger hunt (pictured).
We also developed an original Jazz Finder app that used AR to reveal additional information on each genre, the artists who fall into that category, showtimes, and more.
![]() Modern Jazz | ![]() Modern Jazz |
|---|---|
![]() Acid Jazz | ![]() Acid Jazz |
![]() Cool Jazz | ![]() Cool Jazz |
![]() Dixieland | ![]() Dixieland |
![]() Bebop | ![]() Bebop |
![]() Swing Jazz | ![]() Swing Jazz |
![]() Soul Jazz | ![]() Soul Jazz |
![]() Free Jazz | ![]() Free Jazz |
![]() Fusion Jazz | ![]() Fusion Jazz |
![]() Latin Jazz | ![]() Latin Jazz |
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