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2012 Xerox Rochester International Jazz Festival

Client: Xerox

Agency: Roberts Communications

Art Director: Scott Loftus

Copywriter: Kory Andrieu

Creative Director: Mark Stone

Photo: Myers Creative

The styles and subgenres of jazz are as numerous and diverse as the music lovers who pack the streets each year for the Xerox Rochester International Jazz Festival. We helped festivalgoers find their jazz with a poster series and collectible cards only available through a scavenger hunt (pictured).

 

We also developed an original Jazz Finder app that used AR to reveal additional information on each genre, the artists who fall into that category, showtimes, and more.   

Modern Jazz

Modern Jazz

Modern Jazz

Modern Jazz

Acid Jazz

Acid Jazz

Acid Jazz

Acid Jazz

Cool Jazz

Cool Jazz

Cool Jazz

Cool Jazz

Dixieland

Dixieland

Dixieland

Dixieland

Bebop

Bebop

Bebop

Bebop

Swing Jazz

Swing Jazz

Swing Jazz

Swing Jazz

Soul Jazz

Soul Jazz

Soul Jazz

Soul Jazz

Free Jazz

Free Jazz

Free Jazz

Free Jazz

Fusion Jazz

Fusion Jazz

Fusion Jazz

Fusion Jazz

Latin Jazz

Latin Jazz

Latin Jazz

Latin Jazz

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