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Kory Andrieu
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Conversational Appliance Decals
Client: NYSERDA
Agency: Brand Cool
Art Director: Jeff Rayfield
Copywriter: Kory Andrieu
Creative Director: Kevin DiMaggio
Buying an appliance is a commitment, with the option you choose becoming a prominent part of your life. We tried to make the energy-efficient options more attractive by helping those appliances speak directly to potential suitors. Provocative headlines paired with colorful speech bubbles to form POS decals conveying the cost-saving benefit of comparing the EnergyGuide labels before you buy.
(Body copy: Compare my EnergyGuide label to other [featured appliance]s to see how much I can save you over your lifetime.)
 NYSERDA Decals_Portfolio |  NYSERDA Decals_Original_edited |
|---|---|
 NYSERDA Decals_Fridge |  NYSERDA Decals_AC |
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