Kory Andrieu
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Take a Closer Look at JSL Campaign
Client: Jewish Senior Life
Agency: Roberts Communications
Art Director: Rachel Spence
Creative Director / CW: Kory Andrieu
Photo / Video Production: Optic Sky Productions
Many have heard of Jewish Senior Life (or at least the Jewish Home). But very few know what they actually do. We created a campaign featuring actual employees and residents to show people the real JSL and encourage them to see all that JSL has to offer.
Broadcast
We partnered with Optic Sky to create two TV spots. The first highlighted services at the brand level, while the second focused on their transitional care program. Both used quick cuts and diverse scenes spread across the campus to bring an energy typically not seen in the senior living category.
The print used bold typography and photography to break the senior-living mold.
