Kory Andrieu
Move Forward Campaign
Client: Conduent
Agency: Partners + Napier
Art Director: Max Brown/ Danielle Smith
Copywriter: Kory Andrieu
Creative Director: Matt Palmer
This brand campaign began as a concept for Conduent Transportation, one of the company’s many business units. But the double-exposure imagery and “Move Mobility Forward” messaging really resonated with the client. So much so that they parted ways with their big-city global agency and asked us to extend the look and feel across their overall brand and 15+ campaigns spanning their other business units.
Where it all began: the original print ads for the Conduent Transportation Campaign. While all art was originally stock, the work ultimately led to a multi-day photoshoot to feed imagery across the campaign.
Technology Innovation Video
One of the first areas Move Forward spread was to their Technology Innovation campaign. This video is a good example of how we varied the visual style to ensure the double exposure was a common thread but not done to death. “The power of invisible” was able to live within the look while also bringing in its own graphic overlays and environmental type treatments.
Innovation eBook
Most of the business units didn’t have much in the way of quality content to drive to, so we created it. This is a good example of a more in-depth thought leadership piece that was the result of a lot of one-on-one quality time with the client.
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